Whatnot integration
Whatnot is the dominant live-selling marketplace for trading cards in North America. Storefront Pro supports Whatnot sellers on the inventory and fulfilment side — your Storefront Pro inventory is the single source of truth, sold items decrement centrally, and post-stream fulfilment flows through your existing order pipeline. Direct API integration is on our roadmap.
Whatnot sync — how it works
The concrete details of the Storefront Pro ↔ Whatnot integration. No hand-waving.
- Current support
- Inventory + fulfilment workflow (CSV / manual)
- Direct API sync
- On roadmap
- Live auctions on storefront
- Yes — native to Storefront Pro
- Order fulfilment
- Post-stream orders flow into Storefront Pro dashboard
What the integration does
Concrete features, not marketing bullets.
- Export Storefront Pro inventory to Whatnot listing format
- Decrement stock after a Whatnot stream from a single source
- Fulfil Whatnot orders through your existing Storefront Pro pipeline
- Run live auctions natively on your own Storefront Pro site (alternative to Whatnot-only)
- Reconcile Whatnot sales into your unified sales reporting
What it doesn't do
We'd rather tell you the limits up front than have you discover them after signup.
- Direct Whatnot API sync is on roadmap — current support is workflow-based
- Real-time stock decrement during a live Whatnot stream requires manual reconciliation
- Whatnot-specific promo tooling is not replicated inside Storefront Pro
Frequently asked questions
- Can I sell on Whatnot and still use Storefront Pro as my source of truth?
- Yes. Storefront Pro remains your inventory master. Whatnot listings are created from your Storefront Pro catalogue, and post-stream fulfilment flows back into your Storefront Pro order pipeline.
- Why not a direct API sync?
- Whatnot's seller API surface is more limited than TCGplayer or Cardmarket for catalogue-level sync. Full API-level parity is on our roadmap as Whatnot expands its seller tooling.
- Do you offer live auctions on my own site?
- Yes. Storefront Pro includes native live auctions and live streaming — a direct alternative to Whatnot where you keep 100% of the margin and the customer relationship.
- Is this integration included in Storefront Pro?
- Yes. All inventory, fulfilment, and live-auction features are included at £1,000 setup + 2% on sales.
Whatnot sync — included
Every marketplace connector is included on both plans — Storefront Pro (£1,000 setup + 2% on sales) and the limited-time Enterprise Annual (£19,999/year, 0% sales fees). No per-channel fees, no additional subscriptions.