Shopify

Shopify integration

If you already run your card shop on Shopify, you don't have to migrate. Plug Storefront Pro into your existing Shopify store as a sales channel and add buylist, deckbuilder, events, POS, and marketplace sync to TCGplayer, Cardmarket, and eBay — without disturbing your theme, domain, or checkout.

Technical spec

Shopify sync — how it works

The concrete details of the Storefront Pro ↔ Shopify integration. No hand-waving — read it before you apply, not after.

Integration
Shopify Admin API + Storefront API — standard install
Inventory
Real-time bidirectional sync
Theme impact
Minimal — theme snippets for buylist and deckbuilder only
Data retained
Shopify products, customers, orders all stay
Capabilities

What the integration does

Concrete features, not marketing bullets.

  • Unified inventory across Shopify, POS, and marketplaces
  • Buylist integrated into Shopify product pages
  • Deckbuilder page added to your Shopify store
  • Events sold as Shopify products with our registration flow
  • Marketplace sync from Shopify inventory to TCGplayer, Cardmarket, eBay
  • Customer accounts linked across Shopify + Storefront Pro buylist
Operations

How Shopify fits into one inventory source

Marketplace sync is only useful if staff can trust the numbers at the counter. Storefront Pro treats each channel as an output of the same stock ledger, not as a separate spreadsheet to reconcile later.

One stock ledger

Storefront, POS, buylist, and marketplace listings all draw from the same inventory record. When a card sells in one place, the available quantity is reduced everywhere else instead of waiting for staff to remember a manual update.

Channel-specific rules

Your own storefront can hold margin while marketplace listings compete more aggressively. Pricing rules can reflect fees, shipping expectations, condition, language, and how quickly you want a particular catalogue to move.

Order reconciliation

Orders from external channels are pulled into the same fulfilment queue as online and in-store sales. Staff pick, pack, refund, and report from one place instead of switching between seller portals.

Exception handling

API limits, rejected listings, missing SKUs, and price-rule conflicts are visible in the admin dashboard. The integration is designed to make failures obvious, because silent sync failures are how oversells happen.

Limitations

What it doesn't do

We'd rather tell you the limits before you apply than have you discover them after acceptance.

  • Shopify payment fees apply if you use Shopify Payments
  • Our 2% is invoiced monthly when using Shopify Payments (deducted per sale if using our payment provider)
FAQ

Frequently asked questions

Will I have to change anything on my Shopify store?
Minimal changes. We install theme snippets for buylist and deckbuilder. Your theme, checkout, and domain remain untouched.
Do I lose my Shopify SEO?
No. Your Shopify product URLs and pages stay exactly as they are. We add new pages (buylist, deckbuilder, events) that become additional indexable content.
Can I leave Shopify later?
Yes. Storefront Pro works fully standalone — if you decide to drop Shopify, your Storefront Pro store becomes your primary storefront with zero data migration required.
Is there a different price for Shopify merchants?
No. £1,000 setup + 2% on TCG item sales either way — standalone or Shopify-integrated.
Storefront Pro

Shopify sync — included for accepted applicants

Every marketplace connector is bundled on both limited-access plans — Storefront Pro (£1,000 setup + 2% only on TCG item sales) and Enterprise Annual (£25,000/year, billed annually, 0% sales fees, plus dedicated support and direct founder access). Enterprise Annual is capped at 5 new clients per year; 3 places remain for 2026.