One stock ledger
Storefront, POS, buylist, and marketplace listings all draw from the same inventory record. When a card sells in one place, the available quantity is reduced everywhere else instead of waiting for staff to remember a manual update.
Amazon
Amazon integration
Amazon is a secondary channel for most card shops rather than a primary one — its category structure and fee model favour sealed product over singles. Storefront Pro supports Amazon sellers on the inventory and fulfilment side: your Storefront Pro catalogue is the source, listings flow out, and orders flow back into one pipeline. Full Selling Partner API sync is on roadmap.
Technical spec
Amazon sync — how it works
The concrete details of the Storefront Pro ↔ Amazon integration. No hand-waving — read it before you apply, not after.
- Current support
- Inventory + fulfilment workflow (CSV / spreadsheet)
- Direct Selling Partner API
- On roadmap
- Strong fit
- Sealed product, supplies, accessories
- Limited fit
- Singles — category structure and fees aren't built for them
Capabilities
What the integration does
Concrete features, not marketing bullets.
- Export Storefront Pro inventory to Amazon listing format
- Sealed product, accessories, and supplies sync cleanly
- Channel-specific pricing to account for Amazon referral and FBA fees
- Post-sale fulfilment through your existing order pipeline
Operations
How Amazon fits into one inventory source
Marketplace sync is only useful if staff can trust the numbers at the counter. Storefront Pro treats each channel as an output of the same stock ledger, not as a separate spreadsheet to reconcile later.
Channel-specific rules
Your own storefront can hold margin while marketplace listings compete more aggressively. Pricing rules can reflect fees, shipping expectations, condition, language, and how quickly you want a particular catalogue to move.
Order reconciliation
Orders from external channels are pulled into the same fulfilment queue as online and in-store sales. Staff pick, pack, refund, and report from one place instead of switching between seller portals.
Exception handling
API limits, rejected listings, missing SKUs, and price-rule conflicts are visible in the admin dashboard. The integration is designed to make failures obvious, because silent sync failures are how oversells happen.
Limitations
What it doesn't do
We'd rather tell you the limits before you apply than have you discover them after acceptance.
- Direct Amazon SP-API sync is on roadmap
- Singles rarely make commercial sense on Amazon — most shops list sealed and supplies only
- Amazon's category and brand-registry rules apply; compliance is the seller's responsibility
FAQ
Frequently asked questions
- Should I sell singles on Amazon?
- For most card shops, no. Amazon's category structure and referral fees don't fit TCG singles well. Reserve Amazon for sealed product, booster boxes, and accessories — list singles on TCGplayer, Cardmarket, and eBay instead.
- Is direct Amazon API sync available?
- On roadmap. Current support is CSV / spreadsheet workflow-based. We'll add direct SP-API sync as part of ongoing marketplace expansion.
- Does this work with FBA?
- FBA (Fulfilled by Amazon) is supported from a workflow perspective — you ship product to Amazon's warehouse, Amazon fulfils. Stock consumed from FBA is reflected in Storefront Pro via reconciliation.
- Is this included in Storefront Pro?
- Yes. Included at £1,000 setup + 2% on TCG item sales.
Storefront Pro
Amazon sync — included when your onboarding slot opens
Every marketplace connector is bundled on both limited-access plans. Storefront Pro has reached this month's onboarding limit and is currently waitlist-only (£1,000 setup + 2% only on TCG item sales). Enterprise remains application-only at £25,000/year, billed annually, or £2,499/month when paid monthly, with 0% sales fees, dedicated support, and direct founder access. Enterprise is capped at 5 new clients per year; 3 places remain for 2026.