What is an autopricer?

How rules typically work

A typical autopricing rule reads: 'Match TCGplayer market price plus 5% margin, with a £0.25 floor and rounded to the nearest £0.25.' Rules are stacked by channel (TCGplayer, Cardmarket, eBay, your own storefront), by condition, and often by stock depth (more aggressive when overstocked, less aggressive on the last copy).

Repricing runs on a schedule — daily for most shops, hourly for high-velocity SKUs, real-time for marketplace listings.

What to watch for

Autopricers can race to the bottom if multiple shops on the same marketplace are repricing against each other. A floor price (and a sanity-check 'never reprice below cost') is essential. Most shops also exclude reserved-list cards and graded slabs from autopricing entirely.

Why this matters in card-shop software

Terms like Autopricer are not just vocabulary. They shape how a card shop models products, prices, customers, trade-ins, events, and marketplace listings. Generic ecommerce platforms usually treat these details as notes or custom fields; a TCG platform has to make them part of the workflow so staff can use them at the counter and customers can use them online.

Storefront Pro uses this kind of operational language throughout the platform: product records, buylist rules, POS screens, autopricing, deckbuilder results, and marketplace sync all depend on the same definitions. That consistency is what keeps inventory accurate when the same card can be sold in-store, online, or on a marketplace in several conditions at once.

Related terms

• Market price vs low — TCGplayer market price is an algorithmic average of recent sold prices across conditions. TCGplayer low is the lowest currently-listed price. Market is more stable and reflects actual transactions; low is a snapshot of the cheapest seller right now and can be skewed by a single outlier.
• Buylist — A buylist is the set of prices a card shop offers customers for cards they want to sell or trade in. Most shops publish two prices per card: a lower cash rate and a higher store-credit rate.
• Condition-based pricing — Condition-based pricing is the practice of listing the same trading-card SKU at separate price points for each condition grade — typically Near Mint, Lightly Played, Moderately Played, and Heavily Played. It's standard in TCG retail because card value drops measurably with each grade step.